Connecting Plans, Processes, and People


Connie Steele
Principal and Co-Founder

My passion is building and growing brands, products, and experiences.

With 20 years of experience working in start-ups, Fortune 500 companies, B2C and B2B businesses, I understand how to propel organizations forward by not only developing their business and marketing strategies, but also ensuring the successful execution of those efforts.  

My cross-industry, cross-functional experience gives me a unique perspective on what it takes to realize change in organizations. Having worked as a corporate executive and outside consultant, strategist, and project implementation lead, I’ve seen the challenges from all sides that have inhibited companies from achieving their goals. 

I fundamentally believe that no one solution fits all. It a process of continuously learning, iterating, and adapting those solutions based on data-driven insights. It also involves combining that knowledge with what works best in an organization’s culture. 

With a history of creating high-performing marketing teams from the ground up, I have been able to drive brand consideration, online traffic and engagement, and sales. From leading corporate rebranding efforts and launching compelling online products to creating integrated national campaigns, I have proven success in developing programs and experiences that realize a company’s business goals.

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Josh Steele
CEO and Co-Founder

My passion is building and growing businesses to achieve their true potential.

As a business and financial strategist, I have helped Startups to Fortune 50 companies optimize and scale their business by establishing strategies and operations to reach their goals.

I believe that the most successful leaders are people-centric and solutions focused. Making the difficult decisions and building strong organizations requires a healthy mix of head and gut. It also requires a willingness and ability to operate outside your comfort zone. This outlook underpins my approach to creating strategic momentum in the most challenging business environments.

My breadth of experience both domestic and international, strategic and operational, has enabled me to quickly identify and solve for what can truly move the needle. Having served as CEO, CFO, COO, Board member and strategic advisor, I’ve gained a unique perspective on the skills, process and culture that’s needed to prime organizations for growth. 

Inspired by new ideas, approaches and challenges, I have successfully cultivated and led high-performing teams and organizations. From spearheading key growth initiatives to building robust planning and analytical infrastructures, I’ve guided and managed companies to achieve sustained profitability and business expansion.


Alexis Anthony
Marketing Manager

My passion is combining art and strategy to drive business success.

I’m a data-driven creative, copywriter and digital strategist with an aptitude for creating purpose in content and in marketing.

I am against implementing tactics just “because.” I have a firm belief that every marketing activity must be rooted in insight-driven (quant or qual) strategy that has a measurable impact on the business objective at hand. Having been on both the agency and the in-house side, I’ve worked on a range of projects for companies including FedEx, the Red Cross, and the World Bank, and industries including software, consumer tech, fine jewelry, toys, wine & spirits, and social capital. And in each industry, the same thing is true: marketing success depends on a deep understanding of the customer and a dedication to delivering value that aligns with the brand promise.

Now serving as the marketing manager for Flywheel Associates and the Strategic Momentum Podcast, I’m determined to forge creative solutions for connecting inquisitive, ambitious professionals with the actionable advice they need to drive their businesses and careers forward.

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Greg Johnston
Director, Creative Strategy & Insights

My passion is communications.

It was a beginning in the mailroom at Chiat/Day that sparked my passion for communications.

Over the years, I have worked as a broadcast producer, proofreader, project manager, strategist, copywriter, creative director, photographer and commercial/video director. I believe my experience in so many facets of the business can be traced back to listening. Listening has led to an acute curiosity of human behavior.

Today, I use human behavior as a base for strategic creative expressions that can adapt and communicate among the many current and emerging communication channels.

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Anita John
Demand and Customer Acquisition Strategist

My passion is driving demand and creating better experiences for customers.

Having spent 20+ years in both B-to-B and B-to-C marketing, I help companies ignite demand and create true customer engagement by maximizing the value of their digital marketing and content efforts.

My experience ranges across a spectrum of companies, including Morgan Stanley Online, Intuit, StubHub and CoStar Group. As a consultant, I’ve worked for LinkedIn, Symantec, Xero, Beachbody and Proctor&Gamble to help them either increase acquisition efforts or drive more from existing customers.

I’m a firm believer that when you focus on the customer needs, revenue will come.




Connie Steele: How to Discover Your Target Market and Create Your Customer Avatar

Connie Steele: How to Discover Your Target Market and Create Your Customer Avatar

Law & Business – Episode 39: Connie Steele of Flywheel Associates

Law & Business – Episode 39: Connie Steele of Flywheel Associates


121: Connie Steele - The benefits of Agile Marketing

121: Connie Steele - The benefits of Agile Marketing

Root Cause Of Pain At Work | Connie Steele | DisruptHR Talks

Root Cause Of Pain At Work | Connie Steele | DisruptHR Talks