Ep. 49 - Building Relationships Through Direct Response: The Strategy to Drive Customer Demand and Engagement - with Anita John

How do you win customers and keep them coming back?

Driving growth, for any business, requires a solid customer acquisition focus and retention plan. However, many struggle to determine the right retention and acquisition strategies to employ and the most effective way to execute them.

So, what’s the best way to deal with the ever-changing buyer’s journey, limited marketing budgets, and the need to keep up with both the latest technologies and your competitors?

Ep. 48 - Building a Successful Podcast: Prioritizing Authenticity, Consistency & Relationships to Drive Engagement and Value - with Crate Media

The three founding members of Crate Media return to provide their take on the podcasting space -- from what it takes to create a successful podcast to the common challenges and misconceptions that cause many to get stuck.

Ep. 47 - The Business Architecture Approach: Realizing an Organizational Transformation from Strategy through Execution - with Pierre Hadaya

Pierre Hadaya, professor, consultant, and author of Business Architecture - The Missing Link in Strategy Formulation, Implementation and Execution, discusses how to realize that organizational transformation through a Business Architecture approach -- the building of a blueprint, a master schedule, and an architecture team to effectively guide you from strategy to execution.

Ep 46 - Navigating and Managing Your Business Ecosystem Pt. 2: Facilitating The Common Workplace Challenges To Drive Business Forward - with Michael Wilkinson

Michael Wilkinson, founder and managing director of Leadership Strategies – The #1 Facilitation Training Company, returns to explore specific use cases of his facilitation techniques, especially in the virtual, multi-generational work environment. He talks about how to facilitate collaboration when varying workplace considerations come into play – and why understanding group dynamics, using differences as strengths, and valuing others’ perspectives moves initiatives forward.

Ep 45: Navigating and Managing Your Business Ecosystem: Mastering Facilitation to Realize Effective Outcomes - with Michael Wilkinson

In today’s interconnected business ecosystem, collaboration and teamwork are critical to moving initiatives and activities forward. But so many people are frustrated by the number of meetings they have that don’t produce results. Michael Wilkinson is the founder and managing director of Leadership Strategies -- The #1 Facilitation Training Company in the US, and the accomplished author of several books on facilitation. In this episode, he shares the secrets of facilitation: eliminating dysfunction and maximizing efficiency to drive your business and its ecosystem forward.

Ep. 44 - Unexpected Entrepreneurs: How a Passion for Storytelling & Experimentation Built a Successful Podcast Business - with Cody Boyce, Hayden Lee, & Ben Gregson

Hear from the people behind the scenes of the Strategic Momentum Podcast -- the founder and first few employees of Crate Media, the podcast production company formerly known as Podcast Masters. In this episode, Founder Cody Boyce, Hayden Lee and Ben Gregson share their challenges, lessons learned in building a business, and the fuel that keeps them going. Because in the end, it’s a business built on their passions.

Ep. 43 - The Consulting Success Mindset: Building Relationships, Exchanging Value, and Narrowing Your Scope to Drive Business - with Michael Zipursky

Starting a consulting business is something many aspire to do but few do well. But today’s guest, Michael Zipursky, author, entrepreneur, and the CEO of ConsultingSuccess.com, is here to fix that. In this episode, he shares important tips and perspectives on what it takes to build momentum and reach your potential, in the field of consulting and beyond.

Ep. 42 - Driving Business Momentum Through Kindness & Altruism with John Newtson, Beth Freedman, John Keeling, Dan Yu, Dr. Phil Zimbardo, and Dr. Richard Shuster

I recently published an article on Thrive Global about altruism, kindness and business after hearing several of my guests mention kindness in their advice for breaking through business inertia. In this episode, I revisit  these interviews to explore the valuable points these guests have made - because being kind and helpful is simply good business sense.

Ep. 41 - Media Planning & Advertising: The Strategy to Finding Balance - with Imani Greene

Media strategy, planning, and ad buying is a science that even the most seasoned marketers struggle with. To break through, you have to understand the factors and tradeoffs to get to the desired outcome. Imani Greene, Founder of GreeneGroup discusses the delicate balance in achieving advertising efficiency and effectiveness.

Ep. 40 - The Art & Science of Digital Persuasion: Selling Smarter to Propel Your Business Forward - with Erin Gargan King

Erin Gargan King, the founder of Socialite Agency, and best-seling author of  Digital Persuasion: Sell Smarter in the Modern Marketplace shares how to get noticed online, build real relationships, and positively influence the people on the other side of your screen.

Ep. 39 - Breaking the Glass Ceiling, Transforming Businesses, & Being Agile: Understanding the Power Formula to Propel Your Career Forward - with Ines Lebow

The experiences women have in the workplace today are vastly different from -- and more positive than -- how they were 50, 20, and even 10 years ago. However, there are still career challenges and misconceptions holding women back from fully living up to their growth potential.

Ep. 38 - The Millennial ‘Business’ Mindset (Pt. 2) - Driving Community Value by Delivering the Right Product for the Right People - with Mehtab Bhogal

In this second episode of the 2-part series, we dive into deep into what millennial entrepreneur Mehtab Bhogal and his business partners believe is important to take into account from a product development and marketing perspective when launching a new business.

Ep. 36 - Personal and Professional Authenticity: The Fuel Powering a Different Kind of Content Development Business - with Stephane Fitch

Stephane Fitch, founder of FitchInk, shares how his journey to pursue a more authentic life led to him developing his own content development company and ultimately reaching his own  personal and professional potential.

Ep. 35 - The Data-Gut Conflict: Bridging the Gap Between Gut-Driven & Data-Driven Decision Makers - with Steve Brown, Dr. Mary Lamia, Kyle Loudermilk, & Jen McDonald

A group of experts explores how to deal with different decision-making styles in order to alleviate potential conflicts and, ultimately, work better together with your bosses, your clients, and your colleagues.

Ep. 34 - Data-Driven vs. Gut-Driven Decision-Making: What’s Most Effective? - with Steve Brown, Dana Cavalea, Dr. Mary Lamia, Kyle Loudermilk, & Jen McDonald

Is one style of decision making – data-driven or gut-driven – more effective than the other? We talk to five experts in their field to find out.

Ep. 33 - What it Takes to Build Sales Momentum: Resilience, Survivalism, and Continually Refining Your Craft - with Tom Schuh

Tom Schuh, founder of Optimum Effect Group, spent over a decade in the military before working his way up the corporate ladder at American express and other financial institutions before transitioning to being an entrepreneur.

Tom’s journey in the military not only mirrored his career arc in the corporate world and then into entrepreneurship, but that experience on the battlefield provided guidance and focus throughout his corporate and entrepreneurial journey.

Now a 20-year sales veteran, he shares his perspective on the challenges that he commonly sees in the sales profession and what it takes to build that strategic momentum.

Ep. 32 - Finding Your Path: How a Habit of Experimentation Can Accelerate Your Career - with Deepak Shukla

Deepak Shukla, founder and CEO of the SEO agency Pearl Lemon, didn’t take a linear career path. In fact, it took 23 jobs and all the experiences and learnings that came with it to figure out what he wanted to do. In this episode, Deepak shares his perspective on how to overcome the fear of the course, act on your impulses, create accountability, and test and learn your way to career success.

Ep. 31 - A Culture of Experimentation: Fuel for a Mission-Driven Business - with Joseph Ney

Joseph Ney and his partners have built Reingold into a leading marketing and communications firm servicing the private sector. It took continuous experimentation, evolution, and an opportunity mindset to get to where they are today. And of course, they are they are still tweaking. But through it all, they were always mission-focused – not only for their clients but for themselves.

Ep. 30 - Taking Responsibility for Other People’s Ambitions & Successes: A Unique & Valuable Approach to Event Marketing - with John Newtson

John Newtson, Co-Founder of the Financial Marketing Summit has built a B2B business development ecosystem that takes a fundamentally different approach to event marketing. For him, it always been around focusing on others’ needs, helping to shake people out of their me-centered mindset and breaking through the business inertia by doing more together.