The focus of the Strategic Momentum Podcast has always been helping listeners understand the strategies, approaches and perspectives needed to solve the common challenges plaguing businesses today. So for our 50th episode, we’ve decided to round up the best career advice our guests have given on this show so far.
Media strategy, planning, and ad buying is a science that even the most seasoned marketers struggle with. To break through, you have to understand the factors and tradeoffs to get to the desired outcome. Imani Greene, Founder of GreeneGroup discusses the delicate balance in achieving advertising efficiency and effectiveness.