Market Research

Ep. 21 - Rethinking Research: Taking an iterative approach to get the perspective of ever-evolving consumers - with Stephanie Balderrama

Stephanie Balderrama, President of Consumer Insights Group shares her perspective on why it’s now more important than ever to be plugged into your consumers’ needs and behaviors. Because of their ever evolving behavior, companies need to reconsider how they approach the way they gather learnings about them particularly in today’s agile environments.