Test and Learn

Ep. 22 - Staying True to Your Brand While Testing & Learning to Deliver Unpredictable Fun - with Aline Cox

WGN Morning News is the #1 morning news show in Chicago. As a station that has been around for 70 years, they have a unique brand that people trust – a brand that today’s guest, Executive Producer Aline Cox, strives to maintain. She shares how they continue to evolve, every day, testing and learning to determine what makes good TV while staying true to their brand.