The focus of the Strategic Momentum Podcast has always been helping listeners understand the strategies, approaches and perspectives needed to solve the common challenges plaguing businesses today. So for our 50th episode, we’ve decided to round up the best career advice our guests have given on this show so far.
How do you win customers and keep them coming back?
Driving growth, for any business, requires a solid customer acquisition focus and retention plan. However, many struggle to determine the right retention and acquisition strategies to employ and the most effective way to execute them.
So, what’s the best way to deal with the ever-changing buyer’s journey, limited marketing budgets, and the need to keep up with both the latest technologies and your competitors?
Starting a consulting business is something many aspire to do but few do well. But today’s guest, Michael Zipursky, author, entrepreneur, and the CEO of ConsultingSuccess.com, is here to fix that. In this episode, he shares important tips and perspectives on what it takes to build momentum and reach your potential, in the field of consulting and beyond.
Media strategy, planning, and ad buying is a science that even the most seasoned marketers struggle with. To break through, you have to understand the factors and tradeoffs to get to the desired outcome. Imani Greene, Founder of GreeneGroup discusses the delicate balance in achieving advertising efficiency and effectiveness.
Erin Gargan King, the founder of Socialite Agency, and best-seling author of Digital Persuasion: Sell Smarter in the Modern Marketplace shares how to get noticed online, build real relationships, and positively influence the people on the other side of your screen.
The experiences women have in the workplace today are vastly different from -- and more positive than -- how they were 50, 20, and even 10 years ago. However, there are still career challenges and misconceptions holding women back from fully living up to their growth potential.
In this second episode of the 2-part series, we dive into deep into what millennial entrepreneur Mehtab Bhogal and his business partners believe is important to take into account from a product development and marketing perspective when launching a new business.
We examine the uniquely Millennial mindset that that has guided Mehtab Bhogal and his firm Karta Venture’s approach to building successful businesses.
Deepak Shukla, founder and CEO of the SEO agency Pearl Lemon, didn’t take a linear career path. In fact, it took 23 jobs and all the experiences and learnings that came with it to figure out what he wanted to do. In this episode, Deepak shares his perspective on how to overcome the fear of the course, act on your impulses, create accountability, and test and learn your way to career success.
Joseph Ney and his partners have built Reingold into a leading marketing and communications firm servicing the private sector. It took continuous experimentation, evolution, and an opportunity mindset to get to where they are today. And of course, they are they are still tweaking. But through it all, they were always mission-focused – not only for their clients but for themselves.
John Newtson, Co-Founder of the Financial Marketing Summit has built a B2B business development ecosystem that takes a fundamentally different approach to event marketing. For him, it always been around focusing on others’ needs, helping to shake people out of their me-centered mindset and breaking through the business inertia by doing more together.
Breaking through the noise in today’s multi-channel, 24/7 news cycle is a challenge. Media Relations experts Keith Blackman and Chris Blackman help you understand what it really takes to create buzz for your company from strategy to execution.
What’s the science of altruism and why is mission and purpose more than just trendy? To learn more, I talked with Dr. Richard Shuster, a former IT executive turned licensed clinical psychologist and the host of the popular, internationally downloaded podcast, The Daily Helping.
Dana Cavalea spent 12 years with the New York Yankees Organization, including many years as the Director of Strength and Conditioning and Performance Enhancement. Today, Dana brings those same performance optimization techniques to business leaders, and we discuss the parallels between optimizing for sports and business.
Jason Hunter is the Data Science business lead for CapTech Consulting and, for 15 years, he has been using data to help businesses drive impact. Now, with the advent of machine learning, he sees the world of businesses analysis changing forever as organizations gain the ability to truly look at their data.
Will Choi is the President and CEO of VerticalApps, an IT consulting company focused on facilitating the agile transformation of the federal government. Will took a risk by leaving the private sector to launch his own business in 2010, but he is an entrepreneur at heart – and with that comes the desire to take risks and change the game.