data-driven

Ep. 35 - The Data-Gut Conflict: Bridging the Gap Between Gut-Driven & Data-Driven Decision Makers - with Steve Brown, Dr. Mary Lamia, Kyle Loudermilk, & Jen McDonald

A group of experts explores how to deal with different decision-making styles in order to alleviate potential conflicts and, ultimately, work better together with your bosses, your clients, and your colleagues.

Ep. 34 - Data-Driven vs. Gut-Driven Decision-Making: What’s Most Effective? - with Steve Brown, Dana Cavalea, Dr. Mary Lamia, Kyle Loudermilk, & Jen McDonald

Is one style of decision making – data-driven or gut-driven – more effective than the other? We talk to five experts in their field to find out.

Ep. 10 - Creative-Led & Brand-Driven: Creating content that delivers business momentum

Mark DeVito has been in the business of creating compelling content for much of his career, starting with traditional forms like television and music videos. Now, as President of Bates Creative, he delivers digital strategy, branding, campaign, and collateral solutions that start with their clients’ mission and build into customized experiences.

We discuss what’s needed to create compelling content in today’s digital environment: doing your audience research, deeply understanding your client’s brand, and being agile.