digital strategy

Ep. 40 - The Art & Science of Digital Persuasion: Selling Smarter to Propel Your Business Forward - with Erin Gargan King

Erin Gargan King, the founder of Socialite Agency, and best-seling author of  Digital Persuasion: Sell Smarter in the Modern Marketplace shares how to get noticed online, build real relationships, and positively influence the people on the other side of your screen.

Ep. 10 - Creative-Led & Brand-Driven: Creating content that delivers business momentum

Mark DeVito has been in the business of creating compelling content for much of his career, starting with traditional forms like television and music videos. Now, as President of Bates Creative, he delivers digital strategy, branding, campaign, and collateral solutions that start with their clients’ mission and build into customized experiences.

We discuss what’s needed to create compelling content in today’s digital environment: doing your audience research, deeply understanding your client’s brand, and being agile.