marketing

Ep. 49 - Building Relationships Through Direct Response: The Strategy to Drive Customer Demand and Engagement - with Anita John

How do you win customers and keep them coming back?

Driving growth, for any business, requires a solid customer acquisition focus and retention plan. However, many struggle to determine the right retention and acquisition strategies to employ and the most effective way to execute them.

So, what’s the best way to deal with the ever-changing buyer’s journey, limited marketing budgets, and the need to keep up with both the latest technologies and your competitors?

Ep. 38 - The Millennial ‘Business’ Mindset (Pt. 2) - Driving Community Value by Delivering the Right Product for the Right People - with Mehtab Bhogal

In this second episode of the 2-part series, we dive into deep into what millennial entrepreneur Mehtab Bhogal and his business partners believe is important to take into account from a product development and marketing perspective when launching a new business.

Ep. 32 - Finding Your Path: How a Habit of Experimentation Can Accelerate Your Career - with Deepak Shukla

Deepak Shukla, founder and CEO of the SEO agency Pearl Lemon, didn’t take a linear career path. In fact, it took 23 jobs and all the experiences and learnings that came with it to figure out what he wanted to do. In this episode, Deepak shares his perspective on how to overcome the fear of the course, act on your impulses, create accountability, and test and learn your way to career success.

Ep. 31 - A Culture of Experimentation: Fuel for a Mission-Driven Business - with Joseph Ney

Joseph Ney and his partners have built Reingold into a leading marketing and communications firm servicing the private sector. It took continuous experimentation, evolution, and an opportunity mindset to get to where they are today. And of course, they are they are still tweaking. But through it all, they were always mission-focused – not only for their clients but for themselves.

Ep. 11 - Marketing Strategy to Execution: What Inhibits and Facilitates Success

Greg Johnston, SVP & Creative Director of AgencyQ and a returning guest to the Strategic Momentum podcast, attributes this to fear – a company may have a fear of doing something different or a feeling that the wrong type of message is going out.