marketing strategy

Ep. 11 - Marketing Strategy to Execution: What Inhibits and Facilitates Success

Greg Johnston, SVP & Creative Director of AgencyQ and a returning guest to the Strategic Momentum podcast, attributes this to fear – a company may have a fear of doing something different or a feeling that the wrong type of message is going out.

Ep. 10 - Creative-Led & Brand-Driven: Creating content that delivers business momentum

Mark DeVito has been in the business of creating compelling content for much of his career, starting with traditional forms like television and music videos. Now, as President of Bates Creative, he delivers digital strategy, branding, campaign, and collateral solutions that start with their clients’ mission and build into customized experiences.

We discuss what’s needed to create compelling content in today’s digital environment: doing your audience research, deeply understanding your client’s brand, and being agile.

Ep. 7 - Empathizing with your customers - The role it plays in product strategy

Jim Gregoire is the Chief Product Officer at Openbay, an award-winning online marketplace for auto repair and provider of SaaS-based offerings for the auto care industry.

While Jim spent a good portion of his career in marketing, he made the transition to product development leadership roles. The pull to build the right product experience for customers was a natural extension to what he had been already doing in marketing - identifying and understanding the who, what when, where, and why of his target audiences.