The focus of the Strategic Momentum Podcast has always been helping listeners understand the strategies, approaches and perspectives needed to solve the common challenges plaguing businesses today. So for our 50th episode, we’ve decided to round up the best career advice our guests have given on this show so far.
How do you win customers and keep them coming back?
Driving growth, for any business, requires a solid customer acquisition focus and retention plan. However, many struggle to determine the right retention and acquisition strategies to employ and the most effective way to execute them.
So, what’s the best way to deal with the ever-changing buyer’s journey, limited marketing budgets, and the need to keep up with both the latest technologies and your competitors?
Lee Sommers is the owner of Purpose Personal Fitness, a leading strength and athletic training company. He’s been involved in the fitness industry for almost 20 years and has worked with athletes of all levels, including Olympic champion Katie Ledecky. He has seen the industry evolve over that time with a primary focus on profit over people, which Lee believes is a mistake, in the long term.