The Hare, the Tortoise and the Strategy-Execution Gap

The Hare, the Tortoise and the Strategy-Execution Gap

Effective strategy execution is one of the single most challenging hurdles for any CEO and business to overcome. Translating core strategic objectives into strong outcomes requires sticking to the fundamentals. This is one race where being fastest out of the gate is not a good predictor of success.

Data-Driven vs. Gut-Driven Decision-Making: Which is More Effective?

Data-Driven vs. Gut-Driven Decision-Making: Which is More Effective?

Decision-making is happening faster than ever in our rapidly pivoting world. Tt’s apparent to ask: is one style of decision-making — git-driven or data-driven — now more effective than the other? In covering this topic, I pulled from interviews I’ve conducted with guests on the Strategic Momentum Podcast. Here’s what I found out.

Three Ways A Fixed Mindset Is Stifling The Growth Potential Of Your Business

Three Ways A Fixed Mindset Is Stifling The Growth Potential Of Your Business

Leaders looking to accelerate their businesses tend to unknowingly embrace several key misconceptions symptomatic of a fixed mindset. Adopting a growth mindset instead will help them achieve the desired outcomes and unlock the full potential of their business.

Altruism: Letting go of that “Me-Focus” to Drive your Career and Business Forward

Altruism: Letting go of that “Me-Focus” to Drive your Career and Business Forward

The need for constant validation to alleviate fear and insecurity has become so commonplace that we accept the absence of altruism in its wake. With underlying negative emotions driving this “me” focus, it takes a deep penetration of the psyche to break through.

AI and Machine Learning: What it is and How to Use it to Create Business Momentum

AI and Machine Learning: What it is and How to Use it to Create Business Momentum

For business leaders, AI and machine learning are an opportunity to optimize business operations in numerous, if not all, verticals. They are a powerful force in driving business momentum. Here’s what you need to know to overcome common misconceptions and successfully implement machine learning processes for your business.  

Analyzing the Chain of Why to Understand Your Customers' Behavior

Analyzing the Chain of Why to Understand Your Customers' Behavior

Consumers don’t answer questions at a deep level when you initially ask them why they bought or would buy a product. How do you tap into their psyche to get at those underlying motivations? The Means-End approach uses laddering to get to the underlying “why” behind the interviewee’s purchasing decision, and could be your solution.

Getting to the "Why" Means Knowing Both the Rational and Emotional Side

Getting to the "Why" Means Knowing Both the Rational and Emotional Side

Consumer behavior isn’t based on rational decisions alone. Emotions are dominant in dictating their thoughts, spurring motivations, and actions. To understand the "why" behind customer motivations and actions, you need to understand both sides.

Optimizing Your Initiatives Means Knowing Your Customer Inside and Out

Optimizing Your Initiatives Means Knowing Your Customer Inside and Out

How well do you really know your target audience? The reality is that most marketers don’t. But understanding your customers is critical to delivering the best customer experience, serving up the right product, or whatever your intended business objective may be. You can’t positively impact your business if you don’t everything about them.