AI and Machine Learning: What it is and How to Use it to Create Business Momentum

AI and Machine Learning: What it is and How to Use it to Create Business Momentum

For business leaders, AI and machine learning are an opportunity to optimize business operations in numerous, if not all, verticals. They are a powerful force in driving business momentum. Here’s what you need to know to overcome common misconceptions and successfully implement machine learning processes for your business.  

Analyzing the Chain of Why to Understand Your Customers' Behavior

Analyzing the Chain of Why to Understand Your Customers' Behavior

Consumers don’t answer questions at a deep level when you initially ask them why they bought or would buy a product. How do you tap into their psyche to get at those underlying motivations? The Means-End approach uses laddering to get to the underlying “why” behind the interviewee’s purchasing decision, and could be your solution.

Getting to the "Why" Means Knowing Both the Rational and Emotional Side

Getting to the "Why" Means Knowing Both the Rational and Emotional Side

Consumer behavior isn’t based on rational decisions alone. Emotions are dominant in dictating their thoughts, spurring motivations, and actions. To understand the "why" behind customer motivations and actions, you need to understand both sides.

Optimizing Your Initiatives Means Knowing Your Customer Inside and Out

Optimizing Your Initiatives Means Knowing Your Customer Inside and Out

How well do you really know your target audience? The reality is that most marketers don’t. But understanding your customers is critical to delivering the best customer experience, serving up the right product, or whatever your intended business objective may be. You can’t positively impact your business if you don’t everything about them.

Aligning People, Process, and Purpose

Aligning People, Process, and Purpose

In order to solve the right business problem, it requires organizational alignment around a common set of goals and objectives that puts your customer as the main point of context. Learn more.