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Podcasting
CORPORATE PODCASTING
Building Your Brand by
Creating Content at Scale
Your brand and business aren’t one dimensional. Audio enables you to create a foundation that shares who you really are and why you exist to attract your customers.
Realizing your “Why”
through the
Power of Audio
People spend an average of 7 hours listening to podcasts every week
74% of podcast consumers listen to learn something new
Podcast listeners are likely to follow companies and brands on social
With podcasts you can:
Establish trusted relationships (not transactional ones).
Create intimacy with your audience.
Drive consistency and efficiency (record once, syndicate many).
Build and strengthen your community.
Create lead magnets from your content
FREE DOWNLOAD
Build your brand through Podcasts
An introductory guide to developing your corporate podcast
In this guide, you’ll learn:
What is corporate podcasting?
Why produce a corporate podcast?
What do you need to consider to start a successful podcast?
How do you choose your format, length, music, and content?
How do you maximize reach with a corporate podcast?