Understand the why
So They Will buy.

Flywheel develops marketing strategies and tactics based on defined business goals.

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Marketing

Your business is more connected internally and externally than ever before. As a result, we believe that we can only effectively plan, implement and gather support within your organization once we truly understand your business environment. 

Our goal is to find the best solution – based on data and analysis. We simplify the complex, adapting based on findings, while never losing sight of the fundamental business objectives

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Marketing Strategy and Communications

Gaining a deep understanding of your audience's needs, motivations, and behaviors is just one part of the analysis. It's also necessary to understand the full business context to determine what really impacts your customer's journey.

This data-driven approach enables us to piece together relevant information and construct a realistic and actionable plan;

  • Industry Analysis
  • Marketing Strategy 
  • Campaign Development
  • Internal and External Communications
  • Online and Offline Promotions
Effective strategies start with knowing your target audience vs. focusing on the marketing channel.
Developing a unique and compelling brand proposition is essential.

Brand Development

Your brand needs to form an emotional connection with the customer. It needs to be embraced and echoed by your employees as they are an extension of your brand.

Through a comprehensive understanding of your business environment, Flywheel will assess brand strengths and identify new opportunities. We’ll work together to build a strategy and implementation plan that delivers a compelling, relevant, and consistent brand experience across all audiences.

  • Positioning
  • Brand Voice 
  • Brand Architecture 
  • Naming
  • Visual Identity
  • Messaging Strategy 
  • Agency Selection and Management

Marketing Research and Competitive Analysis

To make the best marketing and development decisions, you need to have sound facts and insights. How you collect that information is just as important as how to best analyze it.

Flywheel works with you to determine the best approach, identify key learnings and helping you apply these insights into tangible strategies and operational plans.

  • Competitive Analysis
  • Audience Targeting and Sizing
  • Segmentation and Audience Profiling
  • Concept and Product Testing
  • Messaging Evaluation Testing
  • Satisfaction Tracking
  • Qualitative Insights
  • Positioning and Communications
  • Secondary Research and Analysis
  • Market Analysis and Sizing
Data is core to building a solid strategy and plan.
Developing great products requires the voice of the customer be represented from beginning to end.



Product Marketing

Product Marketing involves having a continual pulse of the customer from strategy development to product launch. Flywheel analyzes critical information and develops key insights to address what should be built, for whom, and how to best deliver it to market. 

Our goal is to ensure that your product meets audience needs, is properly positioned, and all teams are aligned and ready for launch.

  • Customer profile development and buyer personas
  • Positioning and messaging
  • Sales enablement materials
  • Competitive intelligence 
  • Go-to-marketing strategy and launch plans
  • Content development
  • Internal and external launch communications