Connecting Plans, Processes, And People
Solving human-centric problems to break through inertia and drive momentum.
We discover, listen and learn. We can only effectively plan, implement and garner support once we truly understand your business and your people. Our passion is creating the clarity you want so you can create the momentum you need in an ever-changing business world.
We work together to find the best solution and know that could change based on what works and what doesn’t. So offering guidance and support is just as important as planning and executing. We help make the complex simple because we see the big picture and understand the details. We believe that establishing alignment between the market and with your people is what makes the difference between acceleration and stagnation.
Our years of experience across companies large and small, traditional and digital provides us the understanding to navigate the challenges AND capitalize on opportunities. It’s why we exist. We know it takes proof…ongoing, consistent proof… that your strategic direction makes sense and is working. It has to be organic and cumulative, not boastful and declarative. It takes persistence, adaptability and flexibility to create the traction that leads to success.
At Flywheel, we bridge the gap between strategy and execution, people and process.
We’re in the business of progress.
CONNIE STEELE / Principal and Co-Founder
With 20 years of experience working in start-ups, Fortune 500 companies, B2C and B2B businesses, I understand how to propel organizations forward by not only developing their business and marketing strategies, but also ensuring the successful execution of those efforts.
My cross-industry, cross-functional experience gives me a unique perspective on what it takes to realize change in organizations. Having worked as a corporate executive and outside consultant, strategist, and project implementation lead, I’ve seen the challenges from all sides that have inhibited companies from achieving their goals.
I fundamentally believe that no one solution fits all. It a process of continuously learning, iterating, and adapting those solutions based on data-driven insights. It also involves combining that knowledge with what works best in an organization’s culture.
With a history of creating high-performing marketing teams from the ground up, I have been able to drive brand consideration, online traffic and engagement, and sales. From leading corporate rebranding efforts and launching compelling online products to creating integrated national campaigns, I have proven success in developing programs and experiences that realize a company’s business goals.
JOSH STEELE / Principal and Co-Founder
As a business and financial strategist, I have helped Startups to Fortune 50 companies optimize and scale their business by establishing strategies and operations to reach their goals.
I believe that the most successful leaders are people-centric and solutions focused. Making the difficult decisions and building strong organizations requires a healthy mix of head and gut. It also requires a willingness and ability to operate outside your comfort zone. This outlook underpins my approach to creating strategic momentum in the most challenging business environments.
My breadth of experience both domestic and international, strategic and operational, has enabled me to quickly identify and solve for what can truly move the needle. Having served as CEO, CFO, COO, Board member and strategic advisor, I’ve gained a unique perspective on the skills, process and culture that’s needed to prime organizations for growth.
Inspired by new ideas, approaches and challenges, I have successfully cultivated and led high-performing teams and organizations. From spearheading key growth initiatives to building robust planning and analytical infrastructures, I’ve guided and managed companies to achieve sustained profitability and business expansion.
Alexis Anthony / Marketing Manager
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Alan Corcoran / Podcast Operations Manager
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Yann Ilunga / Podcast Strategist
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Sustainable Value.
Forward Progress.
We work with you to identify and develop solutions for individual problems that will have wide-scale impact on business outcomes.
Brand Development | Vertical Apps
We created a platform for everyone in the company to understand who they are, what they stand for and why.
Brand Development | Rockbridge Associates
We helped elevate their perception to a strategic business partner that has the breadth and depth of experience to compete with the major national players in their space.
Market Research & Strategic Planning | IAAP
Our strategy was eagerly adopted by their board as part of their planning effort and had resulted in increased engagement and membership.
Marketing Strategy & Development | Sage Payment Solutions
We helped Sage achieve clarity of communication around who they are, which was leveraged across all partner and sales communications.
