Insights to help you create strategic momentum.

Are you "black and white" or "shades of gray"? Partnering with your opposite actually provides a model for organizational culture building.

Businesses often fail for one very specific reason, people. To give yourself the best chance of success in today's highly dynamic marketplace, make sure you integrate an EQ perspective with your IQ approach.

The world of work is changing at a faster rate than ever before, and so too is what workers want out of their careers. But what does that mean going forward?

In today’s work world, change is constant and uncertainty is the new certainty. There have been fundamental shifts in workforce wants, beliefs and approaches which has been reflected the changing dynamics on the career front. The future is now fluid which means not only are individuals testing and learning their way to finding work-life fit, organizations need to do the same to find mutual fit with their employees based on the goals they want to achieve. That implies you now have to be a fluid organization in the way you think and do.

Do you know the difference between a tourist and a traveler? It can make all the difference in living a fulfilled life.

The most “successful” people in this emerging world will be those who align value creation with their personal values. Whether employees, executive leaders, individuals, it is time to redefine happiness and success.

The relationships we form in our personal lives can and should determine how we show up in our professional lives. I discuss how we can be an individual who is also part of a larger unit.

Today, the HOW of leadership matters more than ever. It's no longer good enough to have a vision and the laser focus to achieve it. You must first build TRUST.

Businesses often fail for one very specific reason, people. To give yourself the best chance of success in today's highly dynamic marketplace, make sure you integrate an EQ perspective with your IQ approach.

Purpose-driven leadership is a key strategic differentiator in high-growth companies and increasingly viewed as essential to survive and thrive in challenging times. Here are four factors for leaders to keep top of mind while honing and clearly communicating their higher purpose.

Asking your people to walk on hot coals for you is extreme. But if you want to be a leader who inspires people to work together to make a lasting impact, you must set the example and establish the right tone at the top in your organization.

Leaders looking to accelerate their businesses tend to unknowingly embrace several key misconceptions symptomatic of a fixed mindset. Adopting a growth mindset instead will help them achieve the desired outcomes and unlock the full potential of their business.

Consumers don’t answer questions at a deep level when you initially ask them why they bought or would buy a product. How do you tap into their psyche to get at those underlying motivations? The Means-End approach uses laddering to get to the underlying “why” behind the interviewee’s purchasing decision, and could be your solution.

Consumer behavior isn’t based on rational decisions alone. Emotions are dominant in dictating their thoughts, spurring motivations, and actions. To understand the "why" behind customer motivations and actions, you need to understand both sides.

How well do you really know your target audience? The reality is that most marketers don’t. But understanding your customers is critical to delivering the best customer experience, serving up the right product, or whatever your intended business objective may be. You can’t positively impact your business if you don’t everything about them.

Agile marketing may take different forms across various applications; still, any organization can adopt the practice. Here are six critical components to making that happen.

Ever find yourself in a situation where the end deliverable doesn’t align to intended expectations? Taking an agile approach to marketing may be your solution.

Have you or anyone you know experienced the sandwich years, when you are taking caring of children and aging parents at the same time. It’s the ultimate trial by fire! Here are a few of my learnings that you may find helpful in navigating one of the most stressful times of our lives.

Do you know the difference between a tourist and a traveler? It can make all the difference in living a fulfilled life.

Are you "black and white" or "shades of gray"? Partnering with your opposite actually provides a model for organizational culture building.

We're a mashup of many things. It takes a lot of time, practice, and discipline to work towards a mastery of one skill, much less many. You have to be committed to continuous learning and have the patience to take a lot of shots in order to capture one that is truly extraordinary.

Effective strategy execution is one of the single most challenging hurdles for any CEO and business to overcome. Translating core strategic objectives into strong outcomes requires sticking to the fundamentals. This is one race where being fastest out of the gate is not a good predictor of success.

Decision-making is happening faster than ever in our rapidly pivoting world. Tt’s apparent to ask: is one style of decision-making — git-driven or data-driven — now more effective than the other? In covering this topic, I pulled from interviews I’ve conducted with guests on the Strategic Momentum Podcast. Here’s what I found out.

While there may be challenges on your corporate podcasting journey, the medium itself can turn out to be a valuable lead generation asset for your company.

But do you craft a Call-to-Action so that you can actually turn listeners into leads, prospects, and clients?

Consistently creating quality content is a challenge that many companies face. But why is it so important to put out content with a regular cadence? And how can your organization overcome this obstacle?

There are a lot of resources needed to create and maintain a successful corporate podcast. Learn how to manage those important content creation resources in our latest article.

Learn how to create content in a time efficient way, with Corporate Podcasts.

Learn how to leverage podcasts as a tool for lead generation, whether you are a podcast host or a podcast guest.

If you are considering leveraging corporate podcasting for your company, it is important to familiarize yourself with some of the foundational principles of the medium.

You’ve created and launched the your corporate podcast on-time and on-budget. But how do you evaluate if the investment was worth it? Here’s what you need to consider.

If you’re launching a corporate podcast, you need to know who your potential audience is. We’ve pulled the following stats to make this brief snapshot of the corporate podcast consumer.

As online communities continue to saturate with attention-grabbing headlines, microcontent has never been more important or effective for corporate podcasting promotion. We’ve put together some general advice for producing your microcontent.

Whether you are working with a podcast strategy and development partner, or producing in-house, knowing which tools to use will help you facilitate an efficient production process.

For some podcasters, episodes are simply unscripted conversations, and they may not even adhere to an overarching theme. But this is where potential podcasters, particularly those interested in starting a corporate podcast, should be wary.

Authenticity matters, and more importantly: authenticity creates more engaged audiences and drives up affinity.

Repurposing your corporate podcast creates efficiency funnels, saves time, and can increase brand awareness while building thought leadership around key topics. It’s a no-brainer.

Before launching your corporate podcast, you should first understand what format will suit your listeners and brand goals. Here’s what you should think about.

The length of your episodes may seem trivial, but show duration will depend on what you are sharing, who your target audience is, and how your audience listens.

What is a podcast? And is it right for your company or brand’s marketing mix? Here’s a quick guide.

Thinking about starting a podcast for your business? Here are fiive guidelines you MUST internalize to ensure your podcast delivers value, aligns with your brand, and gains and retains listeners.

Podcasting tips for businesses: As podcasts become more popular, people expect higher production values. So, why not invest in your music the same way you invest in your equipment?