WGN Morning News is the #1 morning news show in Chicago. As a station that has been around for 70 years, they have a unique brand that people trust – a brand that today’s guest, Executive Producer Aline Cox, strives to maintain. She shares how they continue to evolve, every day, testing and learning to determine what makes good TV while staying true to their brand.
Stephanie Balderrama, President of Consumer Insights Group shares her perspective on why it’s now more important than ever to be plugged into your consumers’ needs and behaviors. Because of their ever evolving behavior, companies need to reconsider how they approach the way they gather learnings about them particularly in today’s agile environments.
What does it take to implement artificial intelligence to create business momentum? Steve Brown, Director of Einstein Analytics Specialists at Salesforce, says being agile is the key.
Beth Freedman is the Managing Director of gyro:UK, a leading global B2B creative agency, and has spent her career working for some of the biggest agencies in the world, including Saatchi & Saatchi and Fallon.
Beth believes real business momentum happens when service-based businesses invest in the growth and development of their people. It’s the human part of the business that agencies often forget. She attributes her own upward mobility to those who nurtured her talents throughout her career. And as a result, it is an imperative that she is championing in her leadership role today.
In this interview, Dr. Philip G. Zimbardo, renowned social psychologist, gives us a look into the foundation and purpose of his latest initiative, The Heroic Imagination Project. The project explores everyday heroism and how to train “ordinary” people to be heroes, with the rallying cry: “Stand Up, Speak Out, Take Action Against Injustice.”
Joanie Rufo, Founder of Initiate Consulting, shares why the key to effectively leading others is, first, learning to effectively lead yourself – a concept she calls Leading Self.
In today’s world of shrinking attention spans and decentralized work forces, Scott DiGiammarino, CEO of MovieComm, believes that how you communicate your message makes all the difference in the world.
His desire to impact not just thousands of people but millions and millions of people, is what drove him to ultimately start MovieComm, a technology company that helps leaders harness the power of Hollywood movie clips to communicate, engage, and inspire their organizations more effectively.
Scott shares his journey when transitioning from leading a large organization to launching his solo venture, how he persevered to break through the business inertia, and how he identified the ideal audience, positioning, product experience, and pricing that led MovieComm to where he is today.
Scott DiGiammarino is the CEO of MovieComm, a SAAS- based technology company that helps leaders lead through the power of movie clips. Prior to MovieComm, Scott was a senior executive at American Express. During his tenure, he turned around one of the worst performing offices and achieved the top ranked spot in a year, then held that spot for 20 years. He grew the business significantly, and in the process, applied creative solutions such as movie clips to motivate and engage a geographically distributed, expanding, and increasingly younger workforce.
Lee Sommers is the owner of Purpose Personal Fitness, a leading strength and athletic training company. He’s been involved in the fitness industry for almost 20 years and has worked with athletes of all levels, including Olympic champion Katie Ledecky. He has seen the industry evolve over that time with a primary focus on profit over people, which Lee believes is a mistake, in the long term.
Jason Hunter is the Data Science business lead for CapTech Consulting and, for 15 years, he has been using data to help businesses drive impact. Now, with the advent of machine learning, he sees the world of businesses analysis changing forever as organizations gain the ability to truly look at their data.
Greg Johnston, SVP & Creative Director of AgencyQ and a returning guest to the Strategic Momentum podcast, attributes this to fear – a company may have a fear of doing something different or a feeling that the wrong type of message is going out.
Mark DeVito has been in the business of creating compelling content for much of his career, starting with traditional forms like television and music videos. Now, as President of Bates Creative, he delivers digital strategy, branding, campaign, and collateral solutions that start with their clients’ mission and build into customized experiences.
We discuss what’s needed to create compelling content in today’s digital environment: doing your audience research, deeply understanding your client’s brand, and being agile.
The Digital Revolution has brought about fundamental changes in the way businesses operate inside and out much like the Industrial Revolution. As a result, organizations have to undertake a ‘digital transformation,’ which often requires rethinking the business itself.
Mike Renner, CEO of MPRE Digital, has over 20 years of executive management experience leading technology services and consulting companies that focus on aligning everything within a business to create exceptional value around technology.
Jim Gregoire is the Chief Product Officer at Openbay, an award-winning online marketplace for auto repair and provider of SaaS-based offerings for the auto care industry.
While Jim spent a good portion of his career in marketing, he made the transition to product development leadership roles. The pull to build the right product experience for customers was a natural extension to what he had been already doing in marketing - identifying and understanding the who, what when, where, and why of his target audiences.
The emotion of fear is often seen as a inhibitor - but really it can be just the opposite. We may want to believe that we make rational decisions, but there’s always an emotional trigger. And these emotions, often times, can inhibit us from moving forward, if we don’t understand them.
Will Choi is the President and CEO of VerticalApps, an IT consulting company focused on facilitating the agile transformation of the federal government. Will took a risk by leaving the private sector to launch his own business in 2010, but he is an entrepreneur at heart – and with that comes the desire to take risks and change the game.
Greg Johnston is the SVP and Creative Director of AgencyQ, an award-winning digital agency that transforms the way organizations reach, engage, and inspire their key audiences.
Greg has had a storied career working at agencies and he’s experienced the rapid evolution of the industry: from traditional marketing channels like print and TV to emerging channels like social, mobile, and digital. Greg has been successful in the industry, and maintained an upward trajectory throughout his career, because he’s constantly innovating, iterating, and evolving over time.
Just a couple years ago, Andy Musliner was a Chief Technology & Innovation Officer at an award-winning mobility company. Now Andy is the Founder and CEO of InRoad Toys, an award-winning toy company. Their premiere product, PlayTape, has revolutionized how the world plays with toy vehicles.